What is SEO

 Friends, in today's post, we will tell you how and how What is SEO does in today's date, everyone wants to sell their product and service on the Internet and SEO is the way that works to get the website to the first page. 1st go to the website only, SEO has to be done to come here. Friends SEO works like Google's Roadmap so that anyone who searches will get the same information.

What is SEO and how important it is for every website, this question bothers everyone. In today's digital age, if you want to come in front of people, then online is the way through which you can present yourself in front of millions of people. And SEO is the way through which any website can be brought to the first page. If you have complete information about SEO, then you can do it easily and if not, then read my entire post, you will understand what is seo in hindi

SEO is a date by which we can increase the organic ranking of our website. SEO means search engine optimization and it is used to increase the ranking and traffic of any blog, website.

SEO is a free way provided by Google, using which we can bring any website to the first page of Google. For this, we have to use some technology, seo increases the traffic of our website.

Or in other words SEO is such a technique, using which we can bring our website to the 1st page of the search engine.

What is Search Engine

Have you ever thought that whatever you search on Google, Google shows you related things or works to give the right information, for this Google first crawl, index the information in its data base and rank it later. This is the work of Google, to show that Google gives two ways, one is for free and the other with money. The free one is called seo and the one with money is called ppc.

What is SERP

The full form of SERP is search engine results pages. Whenever a user submits some keyword or question in the search box and submits, then the search engine shows you the website related to the keyword, it is just called search engine results pages.

There are two types of results on this page - Free and paid

Free– organic results These are completely free results. We have to get SEO done for this.

You have to put money in paid- or inorganic, as long as you have money in it, you will keep coming to the search engine and after the money is exhausted, it stops.

Why SEO is Important

If you are new and you do not have any public in the market and you want to send some of your goods through your website or want to earn money, then SEO is the method that you can use to search your website. Can bring it to the top of the engines and more and more people will come to your website, this will increase the traffic of your website and your website will be popular in the search engine.

Today, more than 2 billion websites are submitted in Google. Those who are from different fields, whenever someone searches on Google, then Google looks at the website related to that keyword, this is the work of the search engine.

Not only do you get a lot of traffic from SEO, but if you do SEO of your blog or website in a very good way, then the experience of your platform user is better, according to your website visitor keeps improving.

Types of SEO

By now you must have understood what SEO is and why it is important. Now we tell you about the parts of seo. These are two types - on page seo and off page seo.

1: On page SEO

SEO onpage has to make many changes inside the website so that our website can be made according to SEO. Today they are giving you the details of what is special-

Keywords

The most important role in SEO is of keywords, if you have the right keywords (Good Traffic or Low Competition), then your site will rank quickly and you get good responses.

For example - if your blog is about making money online, then your keywords should be - how to earn money online, earn money from internet, how to earn money online at home etc.

Title tag

The tag of any page tells the search engine what your page or service is about. This makes the website easy to rank. It should be between 40 and 60 characters long.

Meta Description

In this, we tell the search engines what service we are giving or about the content of the webpage, it also has to include the keywords related to the service.

Loading speed

The lower the loading speed of our website, the more chances we will have of being ranked on the first page of Google. Through the on page, we compress the images used on the post to reduce the loading speed.

Sitemap

Through Sitemap, we give all information of our website to search engines, which improves the organic ranking of our website. We submit the .xml file of sitemap to bana and whenever crawlers of search engines come, they collect the information of the website from sitemap itself.

Webmaster or Analytics

Google Webmaster Tools is a free software from Google which tells about the health of our website. This tool is an overall report of your website like how the website is working. If there is a mistake then the webmaster tells you, besides the website traffic. With which keywords, how many people are coming to your site. Webmaster's Work Crawling, Indexing, Servicing

Google Analytics tells us about the traffic coming to our website from which location (country) the user is coming from phone or computer. Apart from this, it also tells us about the Bounce Rate. The Bounce Rate of the website should be less than 70%. Apart from this, we can also set goals in it.

High Quality Content

If you have high quality content on your website, your website ranking will start coming very soon. Write in full depth whatever topic you wrote about so that whatever user reads your post, all the douts of that user become clear. And if you are a blogger then you should always write your people in 1000 to 1500 words

Keyword Density

Keyword density tells you how many times you are placing keywords in the article, the larger your article is, the more keywords you can add, in the same way, you can put keywords twice in an article of 500 words.

Off page SEO

To bring any website or post to the search engine, the link of the website has to be promoted on the Internet, this is called off Page SEO.

In other words = another type of SEO is OFF page SEO in which we create a back link to bring it to the 1st page of our website, it has a lot of activity like - article, blog creation, press release, book marking, forum, social marketing, gust posting, infographic etc.

Within Off Page SEO we also learn about Link Building so that our website can quickly find Search Crawler and quickly show it to the top in Search Result.

First of all, the search engine looks at where and how many links are on your website, then it incorporates by looking at the quality and anchor text of the link.

In order to increase the domain authority of our website, it is necessary to take care that the DA on the site on which we are putting our link should also be good.

What is Social Media

Social media means where many people are associated with the same platform where you exchange friendship, relationship, education, interests with each other, through social media one can put his thoughts in front of people nowadays. Everyone stays on Facebook, Twitter, Instagram, LinkedIn and YouTube Social media is very important for every website.

In other words, Social Media is also known as Social Media Service. This means connecting with your friends and relatives using the Internet.

White hat SEO

When someone creates SEO and link building for their website in a natural way, then it is called White hat SEO. The one who has to keep his website for a long time, he uses the same technique, this increases the traffic along with the value of the website.

Black hat SEO

When someone does not follow the search engine's guidelines to get their website ranked in Google or a direct link is made, then it is called Black hat SEO. Doing this has a bad effect on the website. And after some time Google blocks the website.

Final Words I hope from this post that you have understood well what is SEO and how to do it and why it is necessary if you have any doubts in your mind, then you can ask in the comments.